Client results How it works The $350 campaign ↓

Ballet promotion · Built for your next launch

Your next dancers.
Beyond your
own following.

Put your audition, intensive, festival or competition in front of ballet audiences through BWC and/or Ballet Life Daily.

4 collaboration posts + 4 Story shares total.
Your supplied content. $350 USD once.

Ask about this campaign Ask Lucas about my campaign

See exactly what’s included ↓

Michigan Ballet FestivalThe experience.
Not just the announcement.

100+campaign leads
Client-reported · January 2026

Read the context ↗

Inquiries, not paid registrations. A separate campaign—not a forecast for the $350 package.

Programs we’ve worked withMichigan Ballet Festival A&A Ballet The Ballet Project ArtéBallét Intensive

One clear campaign. One payment.

Your content.
Our ballet audience.

For programs with photos, Reels or a trailer ready to share. Promote your audition, intensive, festival or competition through our ballet channels.

4collaboration posts

4Story shares

8 placements total across the campaign—not 8 on each account.

What is a collaboration post?+

An Instagram post or Reel shared through the collaboration feature with a BWC and/or Ballet Life Daily account. Story shares are separate, temporary Story placements. We confirm the account mix and posting dates with you.

A good fit if you have:

A ballet program with a clear application or registration link
Photos, a flyer or Reels ready to publish
A launch date we can agree together

Need new edits or a last-minute launch? Check with Lucas first ↓

BWC Promotion Campaign

$350USD · one-time project

No subscription. No automatic add-ons.

4 collaboration posts using your existing content
4 Story shares supporting your campaign
Distribution across BWC and/or Ballet Life Daily
One campaign spread over up to 45 days

You provide

Your ready-to-publish content, Instagram handle, program details and application or registration link.

Separate if needed

Editing, filming, paid ads, ad spend, email placements and full account management. Nothing extra is added without agreement.

Ask about this campaign

Reach out first. Lucas confirms the fit, scope and timing with you by email. No online payment.

Ask Lucas about my campaign ↓

After you reach outShare your content→Lucas sends the contract & next steps→Agree the schedule, then launchSee the full handoff ↗

Campaign timing starts from the agreed launch date, not from submitting an inquiry. Have an urgent deadline? Confirm availability first. Reach, follower growth and registrations are not guaranteed.

A real promotion partnership

Michigan Ballet Festival.
Beyond the local audience.

Ballet-focused content, promotion and lead capture helped introduce the festival to new dancers. In a January 2026 update, the client reported:

100+campaign leads

6states represented among festival registrations

Client-reported January 2026 update. Leads are inquiries, not paid registrations. Not all registrations can be attributed to BWC. Past results do not guarantee future performance.

The work. The attention. The opportunity.

Real programs.
Results you can explore.

Choose a client to see the creative, the numbers and an idea for your own promotion.

Showing A&A Ballet

Play a real A&A client edit · Sound on when you’re ready

School content & promotion

A&A Ballet

Ballet training & program promotion

post impressions: 1,388,301
interactions: 38,336

Posts: June 25–September 18, 2026 · Reported September 23

Let the training do the talking.

Real teachers. Real training. Content that gives prospective dancers a closer look at the school before they ever step inside.

What these numbers mean+

Combined reporting covers A&A’s own posts and separate BWC promotion posts. Collaboration posts are counted once. Impressions are displays, not unique people. Interactions are content engagements, not applications. These totals cover the reporting period—not just the video shown.

An idea for your program

Give families a window into your school—not just an announcement.

Explore the $350 campaign↑Plan my school campaign · Ask Lucas ↓

Examples have different scopes. Results are not a forecast for the $350 package.

Intensive content & promotion

The Ballet Project

Led by Lisa Garvey

Instagram impressions: 219,990
Instagram engagements: 7,245

Instagram · July 25–September 23, 2026

Make them picture themselves there.

Show the people, teaching and atmosphere behind an intensive. Help dancers connect with the experience—not only the dates on a flyer.

What these numbers mean+

Instagram content performance for the stated period. Impressions count displays, including repeat exposure; they are not unique people. Engagements are actions on content, not bookings. These are account-period totals, not results attributed to a single intensive, image or promotion placement.

An idea for your program

Let dancers see the experience they could be part of.

Explore the $350 campaign↑Plan my intensive campaign · Ask Lucas ↓

Examples have different scopes. Results are not a forecast for the $350 package.

ArtéBallét Winter Intensive poster featuring a dancer in arabesque against a red background — Client-supplied Winter Intensive poster · Promotional material

Recent intensive promotion

ArtéBallét Intensive

Winter Intensive

Recent promotionA winter worth
training for.

Recent promotion · Performance results not yet published

Make the opportunity stand out.

A recent BWC promotion for ArtéBallét Intensive. Strong ballet imagery puts the training opportunity front and center.

About this example+

Shown as an example of a promoted program, not a performance case study. This is client-supplied promotional artwork; no reach, application or registration figures are claimed.

An idea for your program

Lead with a striking image. Make the level and dates easy to find.

Explore the $350 campaign↑Promote my next intensive · Ask Lucas ↓

Examples have different scopes. Results are not a forecast for the $350 package.

Visibility and engagement results—not claims of registration or enrollment growth. Different clients, periods and scopes; these totals should not be added together or treated as a forecast.

Great programs deserve to be discovered

Your next applicant
might not follow you. Yet.

Posting to the same audience only takes you so far. A focused campaign gives new dancers a reason to stop, imagine themselves there, and take the next step.

01 / DISCOVERY

Get beyond
your own following.

Introduce your opportunity through ballet-focused channels—not a general audience with no connection to dance.

02 / DESIRE

Make them picture
themselves there.

Show the faculty, training, stage and experience. Give dancers—and parents—more to connect with than a flyer.

03 / ACTION

Make the next step
impossible to miss.

Clear eligibility, dates and a direct application or registration link. Less searching. Fewer unanswered questions.

Built for what you’re promoting

What’s your
next big moment?

For companies, schools & training programs

Put your audition on the right dancer’s radar.

Reach beyond the people who already know your name. Show the training, repertoire and opportunities that make your program worth applying for.

Make age, level and eligibility clear
Show your people and artistic direction
Send interested dancers straight to the application

The goal: relevant applications—not just more views.

Promote my audition — $350↑

Same fixed package. We carry your event choice into the request.

Optional · Separate quote

Need a bigger push?

More placements, new edits or paid advertising? Tell Lucas what you need. Keep the $350 campaign as it is, or request a tailored plan.

Explore custom campaign options+

Ballet-focused distribution

You bring the opportunity.
We bring it into the conversation.

Ballet World
Connected+Ballet Life Daily

Ask about placements across our ballet media channels, with content and timing agreed before launch.

Social promotion

Reels, posts, Stories and collaboration posts that introduce your event and point dancers toward applying.

Email promotion

Tell the story of your opportunity in an agreed email placement with a clear registration link.

Campaign content

Need stronger creative? Add editing for your faculty clips, previous events and behind-the-scenes footage.

Optional paid amplification

Discuss targeted advertising and lead capture when appropriate. Management and ad spend are quoted separately.

You know what you’re paying for. Your quote confirms the channels, number of placements, creative work, campaign dates and reporting. Only the agreed services are included.

Get my campaign quote ↓

Ask about a custom campaign ↓

More work from the BWC team

We know how to make
ballet worth stopping for.

These are content-growth results from other client projects—not paid-promotion results or registration guarantees.

Berks Ballet Theatre1.7M

views in 90 days

Studio footage → wider discovery ↗

Premiere Division1M

views in 30 days

Performance content → audience growth ↗

Historical results from BWC’s published client case studies. Individual outcomes vary.

Lucas Labrador, BWC cofounder and professional ballet dancer

Meet Lucas Labrador · Cofounder

Ballet isn’t our niche.
It’s our world.

I’m Lucas—a professional ballet dancer and cofounder of Ballet World Connected and Barre Trash. Our team understands what an audition, a summer intensive or a stage opportunity can mean to a dancer.

That perspective shapes how we tell your story: the training, the people, and the reasons your program belongs on someone’s calendar.

Ask me about your event ↓

From choosing to going live

Know the next step.
Before you commit.

01
Choose your campaign.
Review the $350 scope, then tell us about your event. Lucas confirms fit, availability and any extras with you.
02
Agree the scope together.
Lucas reviews your event and timing, then sends the proposal, contract and next steps manually. Share your material once the campaign is agreed. No online payment.
03
Agree the plan. Go live.
Confirm the content, account mix and posting schedule with BWC. We deliver the 4 collaboration posts and 4 Story shares over the agreed campaign period.

Before you reach out

Good questions.
Straight answers.

What do I get for $350?+

One campaign with 4 collaboration posts and 4 Story shares in total, distributed across Ballet World Connected and/or Ballet Life Daily over up to 45 days. We use your existing ready-to-publish content. This is not 4 posts and 4 Stories on each account, and it is not a monthly subscription.

When does the campaign start?+

Lucas reviews your content and event details, sends the contract and next steps, and confirms the launch date and posting schedule with you. The campaign runs for up to 45 days from that agreed start. Payment alone does not guarantee a particular date; check availability first if your deadline is urgent.

Are new edits included?+

No. This package promotes client-supplied content. If your videos need editing, ask for a separate quote before purchasing. Paid advertising, ad spend, email placements and full social media management are also outside the $350 scope.

What content should we send?+

Ready-to-publish Reels, photos or a flyer, plus your program details, Instagram handle and application or registration link. Rehearsal footage or faculty clips that need editing can be quoted separately before you commit. You must have permission to use the materials supplied.

Is paid advertising included?+

Only when it is specifically agreed. Paid advertising, campaign management and ad spend are itemized separately from organic promotion. Nothing is automatically added to your campaign.

Can you guarantee registrations?+

No. Strong promotion creates opportunities for discovery and action, but registrations depend on factors including your program, eligibility, location, price and timing. We agree on the campaign objective and review the available results without promising a fixed return.

Our deadline is coming up. Can you help?+

Send the application deadline, event dates and available content with your inquiry. We’ll confirm whether there is enough time and placement availability before accepting the project.

Your next opening deserves an audience