Barre TrashBrand storytelling
A studio visit becomes a visual story
Behind-the-scenes footage shaped into a polished, personality-led vertical edit.
Ballet video editing
You film the ballet. We turn it into content.
Professional dancers turn raw footage into ready-to-post Reels and Shorts.
First purchase onlyOne-time paymentNo subscription
Trusted across the ballet world
Rock School for Dance EducationCary Ballet ConservatoryBerks Ballet TheatreElena KunikovaKathryn MorganFace The BarreBarre TrashChun Wai ChanPremiere Division
Inside the BWC editing room
The all-time reel count- Reels delivered
- Over 10,000
- Professional dancers
behind BWC - 6
- Specialist
video editors - 3
Press play
Real work.
Real ballet clients.
Eight finished BWC edits. No mockups.
Barre TrashCreative brand story
Campaign footage with a clear point of view
Color, detail, and ballet culture cut into a distinctive short-form brand piece.
Rock School for Dance EducationStudio leadership
Peter Stark directs the room
Leadership and class direction shaped into authoritative educational content.
Kathryn MorganPerformance storytelling
A performance becomes more than a clip
Movement, pacing, and on-screen context turned into a complete short-form story.
Kathryn MorganEducational coaching
Expert knowledge with a stronger hook
Talking-head coaching shaped into clear, branded education for dancers.
Berks Ballet TheatreList-style content
A useful idea becomes a saveable post
A structured motivational list designed for clarity, rhythm, and repeat viewing.
Cary Ballet ConservatoryClassroom and audition
Real training, shaped into a focused edit
Classroom footage turned into a clear piece without losing the ballet detail.
Elena KunikovaTrend-led teaching
A familiar format, made ballet-specific
Teaching footage adapted to a current short-form format without losing credibility.
One-time editing credits
Choose a volume.
We edit.
No monthly quota. No hourly footage cap on production packs.
Your First 2 Videos
$502 clips · once only
First BWC purchase · you select 2 clips
One-time starter offer · not repeatableStart with 2 Videos — $50 ↗10 Editing Credits
$50010 edits · one-time
Professional-dancer curation included
$50 per finished editBuy 10 Editing Credits ↗20 Editing Credits
$75020 edits · one-time
Professional-dancer curation included
$37.50/edit · save $250 vs 2 × Edit 10Buy 20 Editing Credits ↗30 Editing Credits
$1,00030 edits · one-time
Professional-dancer curation included
$33.33/edit · save $500 vs 3 × Edit 10Buy 30 Editing Credits ↗The $50 starter offer is not repeatable.
See full package details, delivery, and revisions →One subsidized first purchase per new person, organization, or related business. Returning clients use production packs.
Compare the starter offer with packs →Proven in ballet
The numbers
speak quickly.
Historical results vary. No honest company can guarantee reach.
Elena Kunikova
20M+video viewsBerks Ballet Theatre
1.7Mviews in 90 daysPremiere Division
1Mviews in 30 days“My business is doing way better than I thought after just a few months!
“Lucas is super responsible, responsive, and always full of fresh ideas.
Built by ballet people
Technique matters.
So does the edit.
Strategy, editing, social management, and client care by people who understand the art form.
Founder & creative leadWork directly with Lucas ↗
Lucas Labrador
Professional ballet dancer turned media founder and growth operator. Lucas founded Ballet World Connected, co-founded Barre Trash, and leads content strategy for influential ballet teachers, schools, studios, dancers, and brands.
His work combines an insider’s understanding of ballet with hands-on experience building audiences, shaping brands, and turning expert knowledge into content people watch. Barre Trash reached six figures in its first full year.
100M+views across dance accounts
770K+owned ballet audience
200+studios and dancers supported
Ballet-trained creative team
Real people. Ballet trained.
From creative and editing to social media and client communication, the work stays connected to people who know ballet.
Meet every team member ↓Meet the team
The people
behind BWC.
Professional dancers bringing ballet experience to creative direction, editing, social media management, and client relationships.
Maynard
Principal dancer · EditorBallet Nacional del SodreGabriella
Soloist · Community & social media manager · Client liaisonBallet Nacional del SodreIgnacio
Company member · Community & social media manager · Client liaisonBallet Nacional del SodreJulian
Company member · EditorBallet Nacional del SodreAgustin
Company member · EditorBallet Nacional del SodreLucas Labrador
Company member · Founder · Creative leadBallet Nacional del SodreEvery finished edit
Ready
to post.
9:16 vertical format
Final video up to 3 minutes
Strong opening hook
Storytelling and pacing
On-screen text and subtitles
Music and sound design
Captions includedHow it works
Footage in.
Content out.
A private, three-step workflow.
- 01
Choose + upload
Buy once. Receive your private project.
- 02
We find + edit
Professional dancers identify the strongest moments.
- 03
Review + post
Comment in Frame.io, approve, and download.
Who we help
One team.
Three worlds.
Choose your path.
Studios, schools & companies
Explore your service →
Teachers, coaches & educators
Explore your service →
Brands, dancers & creators
Explore your service →More ways to work with BWC
Editing first.
More when useful.
Buy a focused product or apply for deeper support.
Ballet Instagram Audit
$0Choose an 8-, 13-, or 21-question review and receive a personalized report by email.
Start the free Instagram Audit ↗Personalized Content Calendar
$150Thirty ideas specific to your organization, audience, goals, footage, and current season.
Buy the Content Calendar — $150 ↗Full Social Media Management
From $500/monthPlanning, publishing, and cross-posting across Instagram, Facebook, and TikTok.
Apply for full management ↗Private Consulting with Lucas Labrador
$500One private strategy hour, a social audit, 30 ideas, and the recording.
Apply for Private Consulting ↗Promotion
Inquiry basedCampaign options across BWC, Ballet Life Daily, social, and email.
Ask About Promotion Options ↗Custom Hybrid Plan
Inquiry basedCombine editing, management, consulting, or promotion.
Ask About a Custom Plan ↗Management: Instagram, Facebook, and TikTok.
Not included: comments, DMs, or YouTube.
Need a mix? Ask for a custom plan.
Not sure yet?
Get your free Instagram Audit.
Choose the depth, receive clear actions, and get the complete report by email.
Quick answers
Before
you buy.
Is this a subscription?+
No. Editing packs are one-time credits and never auto-renew.
What counts as one editing credit?+
One credit creates one finished vertical video up to three minutes.
Can we send hours of footage?+
Yes for the 10-, 20-, and 30-credit packs. There is no hourly footage cap. The $50 starter offer requires you to select the two clips.
How fast is delivery?+
Your first two videos arrive within five business days. Regular packs begin with a batch of five within seven business days.
How do revisions work?+
Regular packs include up to three revision rounds per batch inside Frame.io.
How do we review the videos?+
Every new editing client receives a private Frame.io project for comments and downloads.
Ready?
Turn the footage into content.
First purchase onlySecure Stripe checkoutOne-time paymentEmail receiptNo auto-renewal
Book a 30-minute call with BWC →hello@balletworldconnected.com