Selected work
BWC does not apply generic social templates to ballet. We understand the training, the audience, the language, and what deserves attention.
Every number below reflects a real account or client engagement. Results vary; the work is the proof.Owned brand · Full social media operation
Lucas co-founded Barre Trash and runs its social media from the inside: ideas, filming, editing, launches, community, analytics, and growth. The brand reached six figures in its first full year, and Q1 2025 exceeded all of 2024.
Instagram strategy · Account management
Lucas runs the Instagram strategy and growth work for Vaganova-trained master teacher Elena Kunikova. Her detailed knowledge becomes clear, watchable content without losing the authority of the teaching.
Short-form growth sprint
A focused short-form system helped Premier Division reach one million views and add more than two thousand followers in one 30-day sprint. BWC’s latest published result records the account growing from 300 to 10,000 followers overall.
Social growth
BWC helped Berks Ballet Theatre generate 1.7 million views in 90 days and grow its audience from zero to 2,700 followers by turning the work already happening in the studio into content people wanted to watch and share.
Ongoing educational work
BWC edits educational ballet videos for a pre-professional institution serving more than 1,200 students.
See The Rock School ↗BWC turns Christina Krigolson’s detailed coaching into clear educational content. BWC’s published result records growth from 500 to 11.5K followers; the studio now offers 100+ educational videos.
See BWC’s published result ↗See Face The Barre ↗Your studio does not need to become an influencer.