Peter Stark directs the room
Leadership and class direction shaped into authoritative educational content.
BWC / Selected work
Proof in
the making.
Films with feeling. Websites with personality. Campaigns that connect. A closer look at the worlds we help build.
Showing all work
Stories in motion.
21 finished client editsA familiar format, made ballet-specific
Teaching footage adapted to a current short-form format without losing credibility.
A studio visit becomes a visual story
Behind-the-scenes footage shaped into a polished, personality-led vertical edit.
Expert knowledge with a stronger hook
Talking-head coaching shaped into clear, branded education for dancers.
One technical question becomes a shareable story
Center work structured around a clear hook, dancer-led demonstration, and focused teaching point.
Real training, shaped into a focused edit
Classroom footage turned into a clear piece without losing the ballet detail.
A place of your own.
Client websites, artist portfolios and concepts
Client websiteScott Thyberg ↗
A body of choreography, given room to breathe. Performance previews, production details and a clear route to commissions.
Client websiteMelody Mennite ↗
A distinctive creative voice, brought together through choreography, films and an invitation to collaborate.
Summer intensive websiteWestchester Ballet ↗
A closer look at the summer experience, with the information families need to take their next step.
Dancer portfolio previewLucas Labrador ↗
Performance, press and creative projects. A complete picture of the artist behind the dancing.
Interactive studio conceptArabesque Ballet Studio ↗
An immersive studio concept that lets families explore the atmosphere and find their next class.
Portfolio redesign conceptAnderson Souza ↗
Expressive black and white imagery, performance films and choreography in an editorial setting.
Artist and founder portfolio previewLouis DeFelice ↗
Dance, creative work and business, connected through one personal story.
Live websiteSouza Ballet ↗
Choreography, teaching and performance in one home for Anderson Souza’s work.
Made for an audience.
Real campaigns and their context
School content and promotionA&A Ballet
We shape real training into educational content and help introduce the school to a wider ballet audience.
1,388,301post impressions
June 25 to September 18, 2026
About this example +
Combined reporting includes A&A posts and BWC promotion posts. Collaboration posts counted once. Impressions count displays, not unique people or applications. Results cover the period, not this single image.
Intensive content and promotionThe Ballet Project
The people, teaching and atmosphere behind an intensive. Content that helps dancers picture the experience.
219,990Instagram impressions
July 25 to September 23, 2026
About this example +
Instagram account totals for the period, not results attributed to one intensive or placement. 7,245 Instagram engagements were recorded in the same period. Engagements are not bookings.
Winter intensive promotionArtéBallét Intensive
A training opportunity introduced to the ballet community through client supplied campaign imagery.
Recent promotion
Client supplied creative
About this example +
An example of a promoted program. Performance results have not been published for this campaign.
Your next chapter
Something good
starts with hello.
Three quick questions. A useful starting point. A real conversation.