A clear monthly plan
Hooks, filming direction, captions, CTAs, dates, and priorities—written so your team knows exactly what to capture.
Ballet social media management
Your studio has the stories.
We build the system.
BWC plans, edits, posts, and improves your social media—so the right dancers and families understand why your work matters and what to do next.
Built inside ballet. Managed by people who understand the work.
If social media keeps becoming “the thing we’ll get to later,” this is for you.
Inconsistent postingHours lost editingBeautiful videos with no next stepNo idea what is working
What BWC handles
One system. Four clear jobs.
You keep teaching, rehearsing, and running the organization. We turn the right raw moments into a consistent, measurable content engine.
Short-form editing
Ballet-aware edits built for retention without flattening the artistry, teaching, or personality of the work.
Publishing & optimization
Posting on the agreed platforms, profile cleanup, cross-posting, and a simpler path from attention to inquiry.
Strategy that keeps learning
A monthly call, performance review, and clear decisions about what to repeat, change, or stop.
Designed for busy owners
You send the raw moments.
We move the work forward.
No marketing vocabulary required. No new client login to learn.
- YOUFilm from a simple shot list
Phone footage is fine. BWC tells you what matters.
- BWCPlan, write, and edit
Every piece has a purpose, strong opening, caption, and clear next step.
- TOGETHERReview in one place
Approve video in Frame.io and confirm priorities directly with BWC.
- BWCPublish and improve
We track what creates attention, inquiries, and momentum.
Work behind the work
Not advice from outside ballet.
Lucas runs social media for Barre Trash and Elena Kunikova. BWC edits educational videos for The Rock School for Dance Education and Face The Barre, while operating an owned ballet media network of more than 770,000 followers and subscribers.
Explore the case studies →The managed starting point
BWC Growth System
$1,000 / monthFor studios and ballet brands ready to stop carrying content alone.
Apply for the Growth System →- 12–16edited short-form pieces each month
- 2platforms managed within the agreed scope
- 1clear content calendar and simple review process
- Monthlystrategy call and results review
Straight answers
What studio owners ask.
01Do we need professional footage?+
No. Clean vertical phone footage is enough for most short-form content. BWC gives you simple filming direction so the raw material is useful.
02Will we have to learn another complicated tool?+
No. There is no client portal or new login. We keep communication direct through email or WhatsApp, use a familiar shared folder for footage, and use Frame.io only for precise video feedback.
03Do you post for us?+
Posting is included in the Growth System on the agreed platforms. The Content System keeps publishing in your hands while BWC handles the plan and edits.
04Do we approve content before it goes live?+
Yes. BWC shares the plan through the channel we agree on, and finished videos are reviewed in Frame.io. Nothing needs to publish before your team is comfortable with it.
05Are paid ads, on-location filming, or Google Business included?+
Not in the listed monthly packages unless your scope says so. BWC can discuss additional campaign, filming, YouTube, or advertising work when it supports the goal.
06Can you guarantee enrollments or views?+
No honest agency can. BWC builds and manages a stronger content and conversion system, then tracks attention, inquiries, enrollments, and time saved.
Your next move
Make social media feel
handled.
Tell us what you are building, what keeps getting in the way, and where you want the attention to lead.